New name, same team, same values: Team dsm-firmenich

Since the team’s inception in 2008 it has undergone several guises and leading names, but the same core values and Keep Challenging philosophy have underlined its whole evolution from a ProContinenal level team through to the WorldTour; now operating with Men’s, Women’s and Development programs, all of which have taken successes in the biggest races at their level in recent history – backed by some incredible partners.

Earlier this year saw the finalisation of the merger and launch of dsm-firmenich, which brings together one of the largest innovation and creation communities in nutrition, health, and beauty.

Based jointly in the Netherlands and Switzerland, dsm-firmenich boasts a nearly 30,000 strong team worldwide and unparalleled capabilities built on more than a century of cutting-edge science. dsm-firmenich will be a trailblazer in the reinvention, manufacturing, and combination of vital nutrients, flavours, and fragrances.

Making their debut as of Giro Donne and Tour de France, Team DSM will officially become Team dsm-firmenich, which is shown with a nice evolution in our race kits as they take on a navy colour, a blue fade to the back whilst still holding onto our distinctive two-striped design, reflecting the team’s core Keep Challenging philosophy.

Speaking of the successful recent merger between the team’s title partner DSM with Firmenich, Team DSM CEO Iwan Spekenbrink expressed: “We are really proud that we will soon carry the new company and brand with its inspiring purpose, emblazoned over our fleet, kits, social channels and more. The merger between two leading companies is a big milestone for this new major force in health, nutrition and beauty. As a cycling team we also have the goal of bringing progress to life through our people on and off the bike. It will be inspiring to continue doing this as Team dsm-firmenich.”

Continuing, dsm-firmenich Co-CEO Dimitri de Vreeze added: “The new brand and logo captures the spirit of bringing two iconic organisations together in a merger of equals. The brand symbolises the company’s mission to combine what is essential for life, desirable for consumers, and more sustainable for the planet. The purpose of dsm-firmenich is to bring progress to life, together with customers and partners, to achieve positive change and make a difference in the world. We are very much looking forward to see Team dsm-firmenich represent our company, our brand as well as our spirit.”

Team dsm-firmenich’s first outing

With today’s announcement, cycling fans worldwide have to be patient until they see our new jerseys in action, as the official changeover takes place ahead of the Giro Donne and Tour de France. At those races you can expect Team dsm-firmenich to continue their charge and strong season so far; active at the head of both races as they combine a hunt for stage success with the thrill of fighting for a good overall classification as a team; with Juliette Labous at the Giro Donne and Romain Bardet at the Tour de France, as the respective GC finishers.

The team is looking forward to taking to the road in our fresh new Team dsm-firmenich kits soon, which will be available to pre-order soon through the Team dsm-firmenich fan store.