New year, new name, new partnership, same team – Welcome PostNL

Earlier this month, we unveiled an exciting development for all cycling fans – the inclusion of PostNL as our newly esteemed co-title partner. Commencing in January 2024, we will be racing as Team dsm-firmenich PostNL, marking the beginning of a new chapter that fills every member of our team with great pride.

Founded nearly 225 years ago, PostNL boasts a workforce exceeding 35,000 individuals, facilitating the delivery of an impressive 1.1 million parcels and 7.4 million letters across the Benelux region every workday. Aligning with our team’s values, sustainability holds a paramount position for PostNL. In their pursuit of delivering parcels and letters sustainably, they traverse significant distances on foot or by bike, embrace innovative city logistics, employ cleaner fuels, and incorporate semi-electric freight vehicles. Recognising that sustainability is an ongoing journey, PostNL collaborates daily with partners to optimise their chain of orders, packages, and transportation processes, striving to achieve maximum sustainability.

This commitment to sustainability resonates with our team, as emphasised by Team dsm-firmenich CEO Iwan Spekenbrink: “With PostNL we connect a wonderful brand to our team. Together we are committed to success and building a healthy future, both on and off the bike. PostNL strengthens our team as an expert partner of sustainable logistics solutions.”

PostNL CEO Herna Verhagen echoes this sentiment, expressing enthusiasm about the partnership: “We are very excited about this new partnership. We always work with others to contribute to society: through the PostNL Bijzondere Momenten Fonds – a charitable endeavour which works together with social organisations on projects that matter – and from the upcoming season onwards, also as co-title partner in sports with Team dsm-firmenich PostNL. Cycling is a perfect example of a sport that connects people and gets society moving. This youthful, driven team is continually growing and taking on new challenges. They strive to be sustainable, creative, and inclusive. That creates a bond – whether you are a deliverer or a professional cyclist, every day we hit the road for the best outcome. Together with the team, we would like to deliver special moments, from sportive success on the bike to cheering for them beside the road.”

Dimitri de Vreeze, CEO of our title partner dsm-firmenich, warmly welcomes our new co-title partner: “I am proud that we welcome a beautiful co-title partner to the team with PostNL. A collaboration in which we feel at home because – just like dsm-firmenich – PostNL is a leading company in the Netherlands, and we feel responsible for the impact we have on the world and our society. I look forward to joining forces and to be part of many more successes of Team dsm-firmenich PostNL.”

Team dsm-firmenich CEO Iwan Spekenbrink further emphasised the significance of this partnership: “PostNL and dsm-firmenich provide the team – together with our other premium partners – a solid foundation for sporting growth and opportunities in the coming years. The fact that the team now has two prestigious businesses as partners is fantastic.”

PostNL has committed to supporting the team’s Women, Men, and Development programs for a minimum of three years. To celebrate the initiation of this impactful partnership, our distinctive Keep Challenging stripes will transition to orange starting in 2024. The full team kit for the 2024 season, along with the new look and feel of the team’s SCOTT bikes equipped with Shimano Parts, will be unveiled on Monday, 8th January. We eagerly anticipate showcasing our new style and achieving remarkable feats alongside our new partner in 2024. Get ready for an exciting ride!