Team dsm-firmenich PostNL and Global Sports Company PUMA join hands, as PUMA becomes the new casual clothing partner of the team. PUMA’s slogan Forever Faster perfectly matches with Team dsm-firmenich PostNL’s Keep Challenging philosophy. Both visions reflect the continuous search for improvement, development, and innovations.
The renowned sports clothing brand, based in Herzogenaurach, Germany, is pleased to add another elite sports team to its portfolio.
As PUMA’s Country Manager Benelux Gerwin Willemsen said: “We are very happy to link up with another big sports organisation in the world of elite sports. Team dsm-firmenich PostNL is recognised for its extensive achievements within the professional cycling sphere, and we are confident of a good fit between both companies.”
Team dsm-firmenich PostNL’s Head of Commerce, Jente Rijpstra, added: “We are proud to work together with such a premium sports brand like PUMA. They are celebrated for their cutting-edge products and unwavering commitment to empowering athletes and sport enthusiasts worldwide. Their high-quality sports apparel, in combination with their vision and values, will support us in achieving our ambitions.”
All riders and staff will be dressed in PUMA casual clothing and footwear. Riders will be supported in their specific off-bike activities, such as strength training and stretching with clothing. Soon, fans will also get the opportunity to wear the team’s casual clothing, since it will be made available in the team’s official fan store.
