Today, Team dsm-firmenich PostNL and their co-title partner dsm-firmenich, the leading innovator in nutrition, health, and beauty, announce that they will collaborate and co-create a groundbreaking new line called up4® sports nutrition. This innovative partnership aims to revolutionise sports nutrition, offering a range of tailored products designed to enhance both performance and health.
The up4® products will be designed to optimise nutritional content for gut health, performance, and recovery. Combining the powers of taste, texture, and structure with high-quality science delivering measurable health outcomes, the goal is to create the best sports nutrition products available. The line will be tailored to the needs of professional cyclists to help them train harder, recover faster, and perform consistently with a reduced risk of injury. Over the rest of the 2024 cycling season, up4® solutions (both existing solutions and those from the new line) will transition to being the main source of Team dsm-firmenich PostNL’s sports nutrition and supplements.
The up4® solutions aim to provide athletes with the ultimate nutritional support. dsm-firmenich’s goal is to establish up4® as a premier consumer-facing brand in sports nutrition, ensuring every athlete receives the best possible products to support their performance and health.
i-Health dsm-firmenich SVP and President Maha Elkharbotly said: “We are thrilled to partner with Team dsm-firmenich PostNL to launch this new line of up4® sports nutrition solutions. By combining our scientific expertise with their deep understanding of athletic needs, we are creating a sports nutrition range that truly addresses the demands of professional athletes. up4® is set to redefine the standards of sports nutrition, and we are excited to see its impact on the world of sports.”
Team dsm-firmenich PostNL’s head of science Narelle Neumann added: “Our collaboration with dsm-firmenich marks a significant milestone in sports nutrition. With up4®, we are not only setting a new standard for performance and health, but also pioneering the future of sports supplements. We are committed to providing our athletes with the best possible products, and up4® represents the pinnacle of this effort.”
